Are you thinking about joining the 500,000 people who sell products on TikTok? You’re on the brink of tapping into a dynamic platform that’s not just about dancing and viral challenges — it’s a thriving marketplace bursting with potential. Still, you may be wondering how to sell products on TikTok.
At PacWell, we offer packaging and product fulfillment services for TikTok Shops nationwide. Dive into our guide to learn how you can start your TikTok Shop with confidence! Whether you’re a seasoned entrepreneur or just starting out, here’s how to sell your products on TikTok and ride the wave of social commerce success.
How To Sell Products on TikTok in 7 Steps
There are over 31,000 TikTok Shops in the U.S., so you’re in good company if you’re hopping on the bandwagon. Simply follow these steps to set up your account and begin launching your products to the world.
Step 1: Create a TikTok Account
The journey begins with setting up your TikTok account. If you don’t already have one, download the TikTok app and sign up using your email, phone number, or social media account. Choose a username that reflects your brand identity and will make sense to your target audience. A memorable and relevant username can make it easier for customers to find you.
Step 2: Switch to a Business Account
Once your account is set up, you’ll want to switch to a Business Account. Doing this gives you access to valuable tools and analytics that are essential for business growth. To switch, navigate to the “Manage Account” section in settings, then select “Switch to Business Account.” Not only will this boost your credibility, but it will also give you access to TikTok’s advertising tools, opening up exciting new ways to connect with your audience.
Step 3: Set Up Your TikTok Shop
With your Business Account ready, it’s time to set up your TikTok Shop. This is where you’ll list and sell products directly on the platform, streamlining the shopping experience for your audience. Begin by linking your account to a commerce platform that supports TikTok, such as Shopify. Follow the prompts to connect your store and import your product catalog.
Step 4: List Your Products
How you list your products matters. Make sure each product has a high-quality image, a compelling description, and relevant pricing details. Be super clear when describing your products, and make sure to talk about the benefits and unique features they offer. This will draw in potential buyers and make sure they have a good shopping experience, which will make them more likely to buy from you.
Step 5: Create Engaging Content Using Hashtags and Trends
Content is everything on TikTok. If you want to grab your audience’s attention, you have to create fun and visually engaging videos that really show off your products. Be sure to use popular hashtags and get involved in trending challenges to boost how many people see your stuff. TikTok users appreciate authenticity and creativity, so let your brand’s personality shine through in your videos.
For example:
- If you sell hunting gear, you could share a behind-the-scenes look at a day in the life of an outdoor enthusiast using your products.
- If you sell jewelry, you could create a series of “style hacks” showing how to mix and match your pieces for different occasions.
- If you sell pet supplies, you could film a cute pet challenge, encouraging viewers to recreate it using your products.
- If you sell electronics, you could post quick tips and tricks videos that make people’s tech experiences easier and more enjoyable.
- If you sell kids’ toys, you could host a fun unboxing series where kids share their first impressions and playtime adventures.
The key is to be consistent with your posting schedule to keep your audience engaged and coming back for more.
Step 6: Monitor Analytics and Adjust
Monitoring your analytics is super important when it comes to how to sell products on TikTok. Tracking how your content and products perform will let you know what’s working and make adjustments to what’s not.
TikTok makes this super easy to do by providing insights into your video performance, including views, likes, shares, and audience demographics. You can use this data to refine your content strategy and make your marketing efforts go further. Once you figure out what clicks with your audience, you’ll be able to make smart choices that boost engagement and sales.
Step 7: Fulfill Orders as They Come In
Finally, you need a smooth and efficient fulfillment process for when orders start pouring in. Don’t wait until you get your first order before setting this up because it can take time, and you want to make sure to choose the best packaging and fulfillment partner for your needs!
This is where PacWell steps in. Our expertise in fulfillment ensures your products are delivered quickly and in perfect condition, helping you maintain customer satisfaction and loyalty. Partnering with PacWell means you can focus on growing your brand while we handle the logistics.
How To Sell Products on TikTok: FAQs
Is TikTok a good platform to sell products?
Just because you can sell products on a certain platform doesn’t always mean it’s a good idea. But when it comes to selling products on TikTok, it’s a different story — this platform thrives on creativity and engagement, making it a fantastic place to showcase your products. It also has a huge user base, so it’s easy to find and connect with your target audience.
How much does it cost to sell products on TikTok?
You know what they say: it takes money to make money. Fortunately, TikTok Shop fees aren’t excessive. Once a customer receives your product, TikTok Shop will automatically take a small cut from your final payment. They take a “Commission Fee” and a “Transaction Fee.” The exact rates depend on the specific product sub-category. You’ll also want to consider the cost of marketing, packaging supplies, product fulfillment, and shipping.
What types of products sell best on TikTok?
A key part of figuring out how to sell a product on TikTok is deciding what product to sell if you don’t already have one. Products that are visually appealing, trendy, and cater to younger demographics tend to perform well. Fashion, beauty products, gadgets, and lifestyle items are popular categories. When you’re trying to decide what to sell, think about what catches your eye and sparks interest, as these are the items that will likely captivate your audience, too!
Get Your Products in Your Customers’ Hands With PacWell
Now that you know how to sell your product on TikTok, it’s time to get everything in place to make sure you do it successfully. At PacWell, we’re here to help with customizable packaging solutions and fast fulfillment options that deliver an unforgettable unboxing experience for your customers. You can trust us to handle the logistics so you can focus on wow-ing your customers and growing your sales. Get in touch with a PacWell team member today to learn more about the process and set up your TikTok Shop for success.
